LoudClick Formula
LoudClick's core technology is an automated and flexible website building system. We have developed a formula that leverages our platform and creates success on the web.
Our proven formula is BEAM
Build. Engage. Attract. Manage.
Build an asset.
At the center of any successful online presence is the asset called your content. We provide guidance for creation of quality, effective content. Some of our proven building strategies:
- focus on your expertise and what content has value
- understand your business practice
- set goals (what message, who does it, how often)
- create routines
- measure
- adapt
Engage the people you already know.
Build the site for the people you already know to use and drive business. Some of our proven engagement strategies:
- Build a search-friendly structure and content
- Create awareness among current customers/audience
- Tap into personal networks and those of your employees
Attract new customers and audience.
Tapping into multiple new channels adds to your online marketing like nothing else. Some of our proven attraction strategies include:
- Tap into Social Networks (Facebook, LinkedIn, Plaxo)
- Use Social Bookmarks (Digg, Reddit, Delicious)
- Participate in Communities & Forums (eBay, Etsy, CraigsList, AmazonStores)
- Connect with Blogs and Blog networks (Technorati, Alltop, Squido)
- Add content to Sharing sites (YouTube, Slideshare, Flickr)
- Offer RSS feeds
- Promote organic viral growth
Manage results.
Monitor which tactics are producing results, both in traffic generation and conversions. Nimble actions and tactics match with the ability to adapt quickly to create a sustainable long-term strategy that drives business online.
- take action
- gather data about your traffic, users and conversions
- analyze results
- adapt
- focus
- repeat
LoudClick BusinessLoudClick Business helps you determine your web strategy. By applying our formula to our unique platform, we help your business thrive on the web.
